零售业正迎来变革。当后知后觉的实体零售企业还在高呼电商抢夺了他们的客户和资源时,那些眼光长远的实体零售企业早已和电商携起手来,以实体门店、电子商务、移动互联网为核心,通过融合线上线下,实现了商品、会员、交易、营销等数据的共融互通,开始向顾客提供跨渠道、无缝化、个性化的消费体验。这种变革基于零售行业越来越严峻的形势。近年来,阿里巴巴等电商的用户增速已经逐渐达到顶峰,而实体零售企业的关店潮也暴露了实体零售业的窘境。穷则变,变则通,通则久。2016年10月13日,马云出席杭州云栖大会时 Retail is ushering in change. When the aftermath of the real retail enterprises are still shouting electric business to snatch their customers and resources, those long-term physical retail enterprises have long been hand in hand with the electricity supplier to physical stores, e-commerce, mobile Internet as Core, through the integration of online and offline, realized the communion and interoperability of commodities, members, transactions, marketing and other data, and began to provide customers with cross-channel, seamless and personalized consumer experience. This change is based on the increasingly severe situation in the retail industry. In recent years, the growth rate of users such as Alibaba has gradually peaked, and the tide of retail sales of real retailers also exposed the dilemma of physical retail. The poor change, change the pass, the general rule for a long time. On October 13, 2016, Ma attended the Hangzhou Yunqi Conference