民营企业作为我国社会主义市场经济的重要组成部分,为国民经济发展做出了巨大贡献。但现实中,很多民营企业发展到一定阶段后就停滞不前或寿命短暂,究其原因,不难发现,多数民营企业的企业文化建设没有跟上企业发展的要求和需要。大量案例表明,成功的企业都具有优秀的企业文化。日本松下电器公司长盛不衰的原因主要有三个:优质的产品、精明的销售和深厚的文化底蕴,而优质的产品、精明的销售或服务理念往往产生于深 Private enterprises, as an important part of China’s socialist market economy, have made great contributions to the development of the national economy. However, in reality, many non-state-owned enterprises have stagnated or lived a short period of time after their development to a certain stage. The reason is not difficult to find that most private-owned enterprises do not keep up with the requirements and needs of enterprise development. A large number of cases show that successful companies have excellent corporate culture. Matsushita Electric Co., Ltd. Japan has three main reasons for its long-standing growth: high-quality products, smart sales and deep cultural heritage, and high-quality products, smart sales or service concept often resulting in deep