俏江南坚持以弘扬中华美食文化、倡导时尚健康生活为己任,从传统文化的内涵中汲取营养,在保留经典的同时突破创新,给消费者耳目一新的感觉。正如张兰所说,俏江南没把自己当成一家餐饮企业,而是作为在一种文化在推广,而她就是描绘这一美丽蓝图的艺术家。 Beauty Jiangnan adhere to carry forward the Chinese food culture, promote healthy fashion as its own responsibility, from the traditional culture of nutrition to learn from, while retaining the classic breakthrough innovation, giving consumers a fresh look. As Zhang Lan said, South Beauty did not treat itself as a catering business, but as a culture in the promotion, and she is the artist who portrayed this beautiful blueprint.