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市场化运作的大众传媒,在消费主义的影响下,逐渐成为“宣传”消费主义思潮最有力的工具,导致传媒消费主义倾向愈演愈烈,拜物主义、享乐主义思想风行。这对于无法脱离现代传媒环境、思想认识和价值观体系还不健全的青少年来说危害甚重。因此,积极探讨大众传媒消费主义倾向的表现及其对青少年的危害,寻找制衡策略就显得尤为重要。
Under the influence of consumerism, the mass media with market operation has gradually become the most powerful tool for the “propaganda” consumerism trend, which has led to the intensification of the propensity of media consumerism and the prevalence of the ideas of fetishism and hedonism. This is particularly detrimental to young people who can not escape the modern media environment, whose ideological understanding and values are not yet complete. Therefore, to actively explore the mass media consumerism tendencies and their harm to young people, looking for balance and control strategy is particularly important.