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近年来,文化旅游被提升到重要战略地位,在我国旅游市场上呈现供需两旺的火爆景象,但创新能力的匮乏桎梏了其进一步发展。笔者基于互联网+视域,对文化旅游的发展提出三条对策:利用互联网的自由性,促进文化旅游的宣传推广;利用互联网的互动性,优化文化旅游的个性体验;利用互联网的共享性,加速文化旅游的产品拓展。以此为我国文化旅游发展的转型、优化和提升提供参考意见。
In recent years, cultural tourism has been promoted to an important strategic position, presenting a hot scene of prosperous supply and demand in the tourism market in our country. However, the lack of innovation abates its further development. Based on Internet + sight, the author puts forward three countermeasures for the development of cultural tourism: using the freedom of the Internet to promote the promotion of cultural tourism; using the interactive nature of the Internet to optimize the individual experience of cultural tourism; making use of the Internet’s sharing and acceleration of culture Tourism product development. In order to provide reference for the transformation, optimization and upgrading of cultural tourism in our country.