与传统新闻标题相比,网络新闻标题不仅具有许多不可忽视的功能作用,还体现出独特的文体特点,准确把握这些作用和特点既有利于读者快速了解和欣赏新闻内容,提高阅读效率,又有利于选择适当的翻译方式传达新闻报道的看点。 Compared with the traditional news headlines, the headlines not only have many functions that can not be ignored, but also reflect unique stylistic features. Accurately grasping these roles and characteristics not only helps readers to quickly understand and appreciate the news content, improve reading efficiency, but also Benefit from choosing the appropriate translation method to convey the news coverage.