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互联网迷因是网络上通过模仿而传播的数字化文化片段,其基本形式之一是网络流行语。在明确互联网迷因内涵和传播特点的基础上,采集57个国内网络流行语的时序数据,作统计分析和曲线拟合。研究发现,互联网迷因的传播类型包括“尖峰”“宽峰”和“多峰”3种;其时序数据基本符合Log Normal或Gauss分布。研究结论可应用于互联网迷因的趋势预测和网络营销。
The Internet Memorandum is a digitized cultural fragment that has been disseminated online through imitation. One of its basic forms is the Internet buzzword. On the basis of clarifying the connotation and dissemination characteristics of Internet giants, we collect the time series data of 57 domestic network buzzwords for statistical analysis and curve fitting. The study found that the types of Internet messengers disseminated include 3 kinds of “spikes”, “wide peaks” and “multi-peaks”; and their timing data are basically in accordance with Log Normal or Gauss distribution. The conclusion of the research can be applied to the trend forecasting and internet marketing of Internet cinema.