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当代展厅设计及其视觉传达的方式逐渐呈现多维化的发展,信息传达、环境营造、灯光水平、材料运用等展示设计的表现形式也在不断变化。本文围绕展厅空间视觉传达设计来展开论述,通过前期的研究,从展厅设计概念、展厅设计的形式表达进行剖析,由此展开了一系列有逻辑有层次的思路。以“梦工厂巧克力”为例,对展厅空间设计进行了详细的分析,如何将展厅设计艺术性与商业性完美融合。
Contemporary design of exhibition halls and their way of visual communication gradually show the development of multidimensionalization. The expressions of information design, environment creation, lighting level, material usage and other display design are also constantly changing. This thesis focuses on the visual communication design of the exhibition hall space. Through the pre-research, it analyzes the design concept of the exhibition hall and the formal expression of the exhibition hall design. Thus, a series of logic-level ideas are developed. Taking “DreamWorks Chocolate” as an example, we made a detailed analysis of the exhibition space design and how to perfect the artistic and commercial exhibition design.