在社会主义市场经济的大环境下,电视业作为知识经济的重要组成部分,与整个国民经济的联系和互动性日益增强,已不可能把自己屏蔽于市场经济之外。电视资本运营作为沟通电视业和资本市场的桥梁和纽带,对电视业的生存和发展意义深远。常言道“知己知彼,百战不殆”。搞电视资本运营,不可不将我们电视业的现状和外部市场的现状以及他们之间的 Under the environment of socialist market economy, TV industry, as an important part of the knowledge-based economy, has become increasingly interconnected and interactive with the entire national economy and it is impossible to shield itself from the market economy. As a bridge and link between the television industry and the capital market, TV capital operation has far-reaching significance for the survival and development of the television industry. As the saying goes “Know thyself, know yourself”. Engage in TV capital operation, must be the status quo of our television industry and the external market status quo and between them