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在当前网络信息与技术快速发展的时代,市场营销课程作为高职院校最重要的课程之一,正面临着新的机遇和挑战,信息技术与市场营销教学整合之路势不可挡。本文分析信息技术对高职市场营销教学的影响,并在此基础上研究网络信息技术与高职市场营销教学的整合路径,为高职院校的人才培养提供建议。
In the current era of rapid development of network information and technology, marketing courses, as one of the most important courses in higher vocational colleges, are facing new opportunities and challenges. The integration of information technology and marketing education is overwhelming. This article analyzes the influence of information technology on the marketing of higher vocational education, and on this basis, studies the integration path of network information technology and higher vocational marketing education, and provides suggestions for higher vocational college personnel training.