在网络营销中,社会化媒体主要是指一个具有网络性质的综合站点,而它们的内容都是由用户自愿提供的,而不是直接的雇佣关系。这个就需要社交思维,而不是传统思维模式。现有的社会化媒体营销就是依赖社交网络渠道,设计内容多样化、借势直白化、形式简洁化,力图形成好的影响力,保证持久的热点事件营销。但是营销过度,娱乐过火就失去了它的本意,最后反而不会起到良好的经济价值与社会效益。本刊记者近日专访了深圳企文国际传媒有限公 In online marketing, social media mainly refers to a network of integrated sites, and their content is voluntarily provided by the user, rather than direct employment relationship. This requires social thinking, rather than the traditional mode of thinking. The existing social media marketing relies on the social network channels, the design content is diversified, the borrowing is straightforward, and the form is simple, so as to form good influence and ensure lasting hot event marketing. However, excessive marketing, entertainment over the loss of its original intention, but in the end will not play a good economic value and social benefits. Our reporter recently interviewed the Shenzhen Enterprise International Media Limited