向来以稳健形象著称于世的可口可乐公司在发生于去年6月的一场信誉危机中却频频失算,多次丧失挽救的时机。这一信誉危机事件已被公关界作为典型的公关案例来引用,其中的教训确实令人深思。导火线:比利时的可口可乐惹麻烦去年6月14日,比利时有40名 The Coca-Cola Company, which has always been known for its steady image, has been repeatedly miscalculated in a credit crisis in June last year, repeatedly losing its chance of salvation. The credit crisis has been public relations as a typical case of public relations to cite, the lesson is really thought-provoking. Firewire: Coca-Cola in Belgium troubles last June 14, Belgium, 40