所谓企业理财,就是围绕企业资金活动而开展的各项管理工作,是利用价值形式进行企业经营管理的一个特殊方面。它贯穿于企业生产经营的全过程,是联结企业和市场、企业和政府的纽带。随着我国社会主义市场经济的发展,企业作为市场的主体,以独立经济实体和利益主体的身份在市场竞争的大海中“游泳”,其理财活动必然会大大的复杂化,并在整个经营管理工作中处于举足轻重的地位,其成效如何,直接关系到企业的盛衰成败。因此,要想使企业在竞争中立于不败之地,就应该重视企业的理财活动,制订适当的理财策略。 一、企业制订理财策略应考虑的因素 企业在制订理财策略时首先要考虑企业生产经营所处的内外环境,只有这样企业制订的策略才更有效。其应考虑的主要因素如下: The so-called business financial management, which is carried out around the business activities of funds management, is the use of value forms of a special aspect of business management. It runs through the entire process of production and operation of enterprises, is a link between enterprises and the market, business and government. With the development of the socialist market economy in our country, as a main body of the market, as an independent economic entity and a stakeholder, enterprises are “swimming” in the sea of ​​market competition. Therefore, their financial management activities are bound to be greatly complicated. In the whole operation and management Work in a pivotal position, the effectiveness of how the direct impact on business success or failure. Therefore, in order to make the enterprise invincible in the competition, it should pay attention to the financial management activities and formulate an appropriate financial strategy. First, the factors that companies should consider when formulating a wealth management strategy When formulating a wealth management strategy, enterprises must first consider the internal and external environment in which the production and operation of an enterprise are located. Only the strategies formulated by such enterprises can be more effective. The main factors that should be considered are as follows: