全球金融危机以来,世界经济增长迟缓,建筑市场有效需求降低,总体投资趋缓,新开工项目偏少;法德美日等建筑业巨头受金融危机影响重返低端市场,建筑施工行业竞争日趋激烈,利润空间压缩;建设项目资金短缺加剧,业主拖延结算、延迟付款等现象日趋严重,复杂的社会经济环境给建筑施工企业生产经营带来重大风险。部分国内建筑施工企业急于进入海外市场,选择低价策略,但对海外国别市场的政治、经济、法律与文化等政策研究不深入,对设备和物资供应、劳务用工政策以及建筑市场价格水平了解不透彻,对实施项目特征和 Since the global financial crisis, the world economic growth has been sluggish. The effective demand in the construction market has been reduced. The overall investment has slowed down while newly started projects have been on the low side. Construction giants such as France, Germany, Japan and Japan have returned to the low-end market due to the financial crisis. Intense and shrinking profit margins; the shortage of funds for construction projects is exacerbated, the owners delay settling, delayed payment are becoming more and more serious, and the complex socio-economic environment poses major risks to the construction and operation enterprises’ production and operation. Some domestic construction enterprises are eager to enter the overseas market and choose low-cost strategies. However, they do not study the political, economic, legal and cultural policies in overseas markets, and understand the supply of equipment and materials, labor and employment policies and the construction market price levels Incomplete, implementation of project characteristics and