国家形象被认为是国家“软实力”的重要组成部分之一,可以从一个方面体现这个国家的综合实力和影响力。中国旅游与国家形象息息相关,游客特别是出境游客肩负着“国家形象大使”的责任。在全球化背景下将“中国旅游”与“国家形象”二者联系起来进行深入研究,对于促进旅游可持续发展理论体系的建设具有重要的理论意义,对中国国家形象的重塑具有重要的实际意义。 The national image is considered as one of the important components of the “soft power” of a country and can reflect the overall strength and influence of the country from one aspect. China’s tourism and the country’s image is closely related to tourists, especially outbound tourists shoulder the responsibility of “national ambassador ”. In the background of globalization, linking “China’s tourism” with “country image” for further research has important theoretical significance for promoting the theoretical system of sustainable development of tourism, and the remodeling of China’s national image Has important practical significance.