经营管理不善、市场信息缺乏、行业竞争激烈、消费、维权纠纷、遭遇恶意破坏以及其他难以控制的自然灾害、事故等,都可能成为诱发危机的因素。由于危机具有高度的不可预见性、爆发的突然性、迅速的扩散性、处理的高难度性和严重的破坏性,危机管理已成为企业不容忽视的管理难题。 Poor management, lack of market information, fierce competition in the industry, disputes over consumption and rights protection, vicious sabotage and other natural disasters and accidents that can not be controlled may all contribute to the crisis. Because of the high degree of unpredictability of the crisis, the suddenness of the outbreak, the rapid spread, the difficulty of handling and the serious destructiveness, crisis management has become a management problem that enterprises can not ignore.