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在新经济时代,博物馆如何响应国家文化事业发展方向,在文创领域有所推进,关系到其教育与公众服务功能的深化。充满文化、创意和趣味的文创纪念品在很大程度上承载、延伸和普及着博物馆的文化和理念,并因其实用性、多样性和可流通性,为广大观众带来充实而现实的文化消费满足感,反过来更大化地激发观众的参观兴趣和热情。而要做到这点,就必须充分了解文创产业所面临的时代消费特征和优秀文创产品的表现特征,以及文创产品的开发方向与设计要点,从而为消费者提供具有时代感的、高品质、多层次,富有文化内涵和艺术表征的优秀产品。
In the new economic era, how museums respond to the direction of the development of national cultural undertakings has been promoted in the field of cultural and creative activities, which has a bearing on the deepening of their education and public service functions. Cultural and creative memorabilia, which are full of culture, creativity and taste, carry, extend and popularize the museum’s culture and philosophy to a large extent and bring a rich and realistic culture to the masses of audiences due to their practicality, diversity and liquidity Consumption satisfaction, in turn, to stimulate the audience to visit the greater interest and enthusiasm. To do this, we must fully understand the consumption characteristics of the era of cultural and creative industries and the performance characteristics of excellent products, as well as cultural and creative product development and design elements to provide consumers with a sense of the times, High quality, multi-level, full of cultural connotation and artistic representation of outstanding products.