2015年9月1日起施行的新《广告法》奠定了广告代言人的广告法主体地位,至此广告法主体由之前的三主体正式变成了四主体。但是其中诸多法条却并未体现出代言人的主体地位。在对代言人代言广告的监管时,仍然存在一定的困难。本文笔者将试着对广告代言人的概念及特征进行界定,并对其广告法主体地位也进行认定。 The new Advertising Law, which came into effect on September 1, 2015, laid the main body of the advertising agent’s advertising law. From then on, the main body of the advertising law officially changed into the four subjects. However, many of these laws do not reflect the dominant position of spokespersons. In the endorsement of the endorsement of advertising supervision, there are still some difficulties. This article will try to define the concept and characteristics of the advertising spokesman, and the main position of its advertising law also identified.