“公益”正在成为社会的焦点词汇,体现在个人生活中,则表明了一种特有的生活态度,那就是对自己负责、对社会负责、对我们生存的环境负责的精神,它已不仅仅是一种生活方式,更是一种值得体验和提倡的生活态度。对于市场运营经验丰富的跨国企业来说,有效的公益营销与企业的战略管理一样重要:后者可以保证企业发展沿着正确的道路前进,而前者则可以加速企业在正确的道路上发展得更快。公益营销作为一种营销模式,也必然牵扯到 “Public interest ” is becoming the focus of society, reflected in personal life, it shows a unique attitude to life, that is responsible for themselves, socially responsible, environmentally responsible for our environment, it has not only Only a way of life, but also a life attitude worthy of experience and advocacy. For multinationals with rich market experience, effective philanthropy is as important as the strategic management of the enterprise: the latter can ensure that the enterprise develops along the right path, while the former can accelerate the development of enterprises on the right path fast. Public welfare marketing as a model, but also bound to involve