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随着国内各大卫视对优质电视剧资源的争夺越加激烈,与此同时,电视剧的购买价格也一路看涨的情况下,各大卫视把目光再次投向了自制剧。2008年湖南卫视的翻拍剧《丑女无敌》是当下这股自制剧制作风潮的滥觞,而后的数年内,各大卫视亦纷纷试水自制剧。历经几年的发展,自制剧在题材、植入广告等方面暴露了一些问题,在解决这些问题的同时,自制剧还应在剧作和产业链等环节做出努力。
With the domestic major TV’s fierce competition for high-quality TV resources more intense, at the same time, the purchase price of the TV series are also all the way bullish case, the major TV’s eyes again to the home-made drama. 2008 Hunan TV’s remake drama “Ugly Invincible” is the current home-made drama production of the origin of wave, and then within a few years, the major TV have also tested the water self-made drama. After several years of development, self-made dramas exposed some problems in themes, implanted advertisements, etc. While solving these problems, self-made dramas should also make efforts in such aspects as dramas and industrial chains.