海尔先难后易业绩:自1990年以来,海尔采取“先难后易”的出口战略,即首先进入发达国家建立信誉,创出牌子,然后再以高屋建瓴之势占领发展中国家的市场,取得了显著成效。随着美国海尔的建成投产,海尔在美国形成了设计、生产、销售三位一体的经营格局,据不完全统计,在美国小容积冰箱市场,海尔已占据了25% Haier first hard to easy performance: Since 1990, Haier has taken the “hard first” strategy of export, that is to first enter the developed countries to establish credibility, create a brand, and then occupy the markets of developing countries with high standards of construction, obtain Significant results. With the completion of the United States Haier put into operation, Haier in the United States formed a design, production and sales Trinity operating pattern, according to incomplete statistics, in the US small-capacity refrigerator market, Haier has occupied 25%