在商品环境中,一种商品是用另一种商品来权衡的,顾客肯定会将苹果与苹果比较,但关键是不让他们这样比。怎样比?让你的竞争对手成为苹果,而你是桃子。两支球队在绿茵场上厮杀,为了战胜对手就要揣摩对方的打法来安排自己的战术。但即使你弄不清楚对手怎么打,你也可以先入为主地坚 In a commodity environment, one commodity is weighed against another, and the customer is sure to compare the apple to the apple, but the point is not to let them do that. How to make your competitor an apple and you are a peach. Two teams fight in the pitch, in order to beat the opponent will try to figure out each other’s play to arrange their own tactics. But even if you can not figure out how to fight your opponent, you can stick to it