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文章结合贸易统计数据分析了中国虾产品出口的贸易格局及特点,并运用恒定市场份额分析模型(CMSA)进一步探析中国虾产品在世界主要消费市场竞争绩效的影响因素。研究结果表明:中国虾产品出口具有一定的比较优势和价格竞争优势,在世界主要消费市场均占有一席之地;新市场的开拓使得中国出口市场高度集中的情况有所缓解。世界虾产品总体需求的变化是影响我国虾产品出口规模的主要因素,而出口企业能否根据进口市场总需求的变动、消费偏好的改变及时调整出口产品结构,在某种程度上决定了中国虾产品在主要进出口市场的竞争绩效。
Based on the trade statistics, the article analyzes the trade pattern and characteristics of China’s shrimp exports and uses the constant market share analysis model (CMSA) to further analyze the influencing factors of the competition performance of shrimp products in the world’s major consumer markets. The results show that the export of shrimp products in China has a certain comparative advantage and price competitive advantage, occupying a place in the world’s major consumer markets; the opening up of new markets has eased the high concentration of China’s export markets. The change of global demand for shrimp products is the main factor that affects the scale of export of shrimp products in our country. Whether export enterprises can adjust the export product structure in time according to the change of total demand in import market and consumer preferences, to some extent, The competitive performance of products in the main import and export markets.