化妆品包装体现的是外在形象,消费者看得见、摸得着,是女性朋友在购买时必须认真考虑的因素。故化妆品的包装设计应满女性对审美的需求。本文通过容器造型设计、包装视觉要素设计、对消费心理设计包装三个方面来阐述女性化妆品包装设计要站在女性的角度进行设计,追求精致的同时,要体现出艺术的感染力、号召力。 Cosmetics packaging reflects the external image, consumers can see, feel, is a female friend must seriously consider when buying. Therefore, cosmetic packaging design should be full of women’s aesthetic needs. This article illustrates the design of women’s cosmetics packaging from the perspective of women through the design of container styling, the design of packaging visual elements and the design of consumer psychology. The pursuit of exquisiteness at the same time, it is necessary to reflect the artistic appeal and appeal.