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陈炳伟:在自主品牌准备走出困境、走向高端或走向国际的关键时刻,不仅应该补上精细化营销这一课,而且更要加强这方面的工作“在中国汽车市场由井喷式销售到销售缓慢的时刻,中国汽车企业应加快精细化营销的步伐,而精细化营销的关键就是管理。”4月7日,ADP经销商服务亚太区总裁陈炳伟在参加2012第四届中国汽车蓝皮书论坛时接受《汽车商业评论》专访时如此表示。陈炳伟认为,现在合资公司特别是豪华品牌都已经选择了一套适合自己的经销商管理软件,帮助其加强对经销商管理的同时,更好地收集市场信息,为其
Chen Bingwei: At the crucial moment when independent brands are ready to go out of their predicament, go high or go international, they should not only make up the fine marketing but also strengthen their work in this area. “In the Chinese auto market, the sales from blowout to sales are slow , The Chinese auto companies should accelerate the pace of refined marketing, and the key to fine marketing is management. ”On April 7, Chen Bingwei, President of ADP Dealer Services Asia Pacific, accepted at the 4th China Automotive Blue Book Forum 2012 Car Business Review, said in an interview. Chen Bingwei believes that now the joint venture companies, especially luxury brands have chosen a set of suitable for their own dealer management software to help them strengthen the management of dealers at the same time, to better collect market information for its