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电视公益广告是指通过电视传播有利于人类社会的观念的广告。它是众多电视广告中最受观众欢迎的广告，它以宣扬有利人类和社会的观念为己任，以维护社会安定和人类的长远利益为目的。电视公益广告应具备1.观念性。这是区别于其他广告的本质属性。它所宣传的观念必须符合人类的
TV public service ads refer to advertisements that promote the concept of social benefit in the community through television. It is the most popular advertisement among many television advertisements. It aims to promote the concept of favorable human and society and aims at maintaining social stability and the long-term interests of mankind. TV public service ads should have 1. Conceptual. This is an essential attribute that is different from other ads. The idea it advertises must be human