广告创意思维的训练是广告学专业教育的主要问题之一,也是关系到广告教育效果的核心环节。本文立足广告创意思维的具体特征,创造性地提出思维导图训练法、联想训练法、符号训练法三种在教学过程中切实可行的训练方法。 Advertising creative thinking training is one of the major issues in advertising professional education, but also related to the core aspects of the effectiveness of advertising education. Based on the specific characteristics of advertising creative thinking, this paper creatively proposes three feasible training methods in the process of teaching, including mind mapping training method, associative training method and symbolic training method.