从蕲春县李时珍中医药文化旅游发展现状出发,基于产业价值链分析李时珍中医药文化产业与旅游产业融合机理及效应。李时珍中医药文化产业融合主要体现在以下方面:中医药原料采购、设计生产、物流设计生产、物流营销、批发经营以及终端零售。两大产业融合能够不断创新旅游产品,满足市场需求、拓展产业发展空间,形成新业态,促进产业结构优化升级,创新商业运营模式。 Based on the status quo of Li Shizhen Chinese medicine culture tourism development in Qichun County, this paper analyzes the integration mechanism and effect of Li Shizhen Chinese medicine culture industry and tourism industry based on industrial value chain. Li Shizhen integration of Chinese medicine culture industry mainly in the following areas: Chinese medicine raw material procurement, design and production, logistics design and production, logistics marketing, wholesale management and terminal retail. The integration of the two industries can continuously innovate tourism products to meet the market demand, expand the industrial development space, form a new format, promote the optimization and upgrading of the industrial structure and innovate the commercial operation mode.