论文部分内容阅读
针对农产品流通,文章构建了一个农户、第三方和地方政府参与的三方动态博弈模型,研究结果表明:农户有使用电子商务平台的动力和偏好,在地方政府监管到位的前提下,第三方最优的策略是提供电子商务平台,因此,最终的均衡结果是政府依法有效监管,第三方提供电子商务平台,农户使用电子商务平台,这会进一步提高农产品的流通效率,增加农民的收入。
Aiming at the circulation of agricultural products, a three-party dynamic game model involving farmers, third parties and local governments is constructed. The results show that farmers have the motivation and preference to use e-commerce platform. Under the premise of local government regulation, the third-party optimality Therefore, the final equilibrium result is that the government effectively supervises according to law. The third party provides an e-commerce platform and the farmer uses e-commerce platform. This will further increase the circulation efficiency of agricultural products and increase the income of farmers.