拥有3000多年历史的重庆,积淀和遗存了一大批历史悠久、具有一定文化影响力和地方代表性的古镇资源。但由于旅游开发理念存在偏差、文化遗存开发与保护的不当,使重庆古镇旅游资源陷入困境。笔者试图通过总结古镇旅游存在的问题,找寻古镇旅游开发的对策。 With more than 3000 years of history, Chongqing has a large number of ancient town resources with a long history, certain cultural influence and local representative. However, due to the deviation of tourism development concept and the improper development and protection of cultural relics, tourism resources of ancient town in Chongqing are in a dilemma. The author tries to find out the countermeasures for the development of ancient town tourism by summing up the existing problems of ancient town tourism.