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经过十年的产业化进程后,中国电影进入到了一个拐点:如何在源头上抓好电影质量,贯彻好“三贴近”原则,利用好本土文化资源,真正创作出能够和好莱坞电影相抗衡的国产电影。在这个过程中,我们认为最重要的就是电影创作战略的制定、实施和评估。一、电影创作战略的制定1.政府与企业的战略互动政府的政策往往从国家的角度来考虑产业的国际
After a decade of industrialization, Chinese film has entered a turning point: how to grasp the quality of the film at the source, implement the principle of “close to the nearest” and make good use of local cultural resources to truly create a film that can compete with Hollywood films Of the domestic movie. In this process, we think the most important thing is the formulation, implementation and evaluation of the film creation strategy. First, the film creation strategy formulation 1 strategic interaction between government and enterprises Government’s policies are often from the national point of view of the international industry