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2013年,国内动画产业依旧在不断地探索与尝试中寻找新的出口,动漫品牌战略凸显,品牌的打造有了市场吸引力,投融资模式得到精进与完善,产业动漫化趋势增强,新媒体动漫强势迸发,而随着竞争加剧,大型动漫企业频频采取动作对行业优质资源进行整合,这使构架中的盈利模式得以尝试与实现。即使当前国内动画的产业模式和生存环境依旧问题重重,但是动画人始终在探寻,持续的摸索与创新灌注于动画产业生存的土壤之中,我们有信心去期待未来的绽放与收获。
In 2013, the domestic animation industry continued to explore and try its best to find new exports. The animation brand strategy was highlighted. The brand building was attractive to the market, the investment and financing mode was enhanced and perfected, and the industry animation trend was strengthened. The new media animation Strong burst, and as competition intensifies, large-scale animation companies frequently take action to integrate high-quality industry resources, which makes the framework of the profit model to try and achieve. Even though the industry model and living environment of domestic animation are still problematic, the animators are always seeking, constantly exploring and innovating the soil into which the animation industry can survive. We are confident of looking forward to the future development and harvest.