我国消费品市场竞争发展最大的特点在于竞争变化的加剧。在这样的竞争下,只有“快速”、“高效”的团队才能不断在竞争中积累优势。“快速”就是要求团队必须具备敏锐的市场洞察能力,迅捷的信息沟通能力、果断的决策能力以及高度的执行能力,它是营销团队适应竞争变化、保持生存的能力。“高效”就是要求团队善于合理 The biggest feature of the competition in the development of China's consumer goods market is the aggravating competition. In this competition, only “fast”, “efficient” team can continue to accumulate advantages in the competition. “Fast” means that the team must possess keen market insight, quick communication skills, decisive decision-making ability and high executive ability. It is the ability of the marketing team to adapt to changes in competition and maintain its survival. “Efficient ” is to ask the team is good at reasonable