随着互联网信息技术的飞速发展,“互联网+旅游”成为旅游服务行业中的重要组成部分。网络旅游服务已经成为人们选择旅游服务的主要形式,这种新兴的旅游服务模式对传统的模式产生了巨大的冲击,占据了旅游服务行业的大部分市场份额。本文将分别对“互联网+旅游”模式以及传统旅游服务模式进行分析,为旅游服务业的重构提出相应的对策。 With the rapid development of Internet information technology, “Internet + Travel” has become an important part of the travel service industry. The online travel service has become the main form of people’s choice of travel service. This new travel service mode has had a huge impact on the traditional mode, occupying most of the market share in the travel service industry. This article will respectively analyze the “Internet + Travel” mode and the traditional tourism service mode, and put forward corresponding countermeasures for the reconstruction of the tourism service industry.