上海零售业态问题研究

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随着我国经济发展和人民生活水平提高,消费已进入选择时代。消费需求的选择性决定我国零售商业发展运行轨迹,使得直接面向最终消费者的零售业在市场中占据主动。上海在这一领域已经起到表率作用,零售集团发展壮大,在商业中的主导地位日益显示,构筑了其他地区零售业明天的美丽图景。 根据美国经济学家 Michael Levy,Barton A.Veitz《Retailing Man-agement》一书中划分,商品传统零售业态分为百货商店、超级市场、折扣商店、专营店、便利商店、仓储商店、家具改建中心、目录陈列室 With the economic development in our country and the improvement of people’s living standards, consumption has entered an era of choice. The selectiveness of consumer demand determines the trajectory of the development of retail commerce in China and enables the retail industry directly facing the final consumer to take the initiative in the market. Shanghai has played an exemplary role in this area. The retail group has grown stronger and its leading position in commerce has been increasingly demonstrated. This has created a beautiful future for retail in other regions. According to the American economist Michael Levy and Barton A.Veitz “Retailing Man-agement”, traditional retail formats are divided into department stores, supermarkets, discount stores, franchise stores, convenience stores, warehousing stores, furniture remodeling centers , Catalog show room
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