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一个人的生活形态在被更多家居品牌关注,不过,他们表达关注的方式各有不同,与其品牌定位和设计理念有很大关系。每一细分人群都有个性需求,而每一款产品都在试图寻找更大的共性。家是避风港,在那里人变得自由而真实。在单身人群日渐增多的当下,从家居巨头到独立设计品牌是如何看待这股“单身浪潮”背后的消费需求呢?如何表达“关爱”呢?宜家为“独行侠”打造自由之家伴随着城市化发展,人们的流动性增加,在不同城市间游走成为很多年轻人的生活状态。而在中国,在大城市工作的年轻人一般会选择合租。如何在有限的居住
A person’s lifestyle is being taken care of by more home brands, however, they express their concerns in different ways and are strongly related to their brand positioning and design philosophy. Each segment has its own personality needs, and each one is trying to find a greater commonality. Home is a safe haven, where people become free and real. How do you say “love” when it comes to the growing number of single-person people, from homegrown to independent design brands, to the consumer demand behind this “single wave?” With the development of urbanization, Freedom House has increased the mobility of people and has become a living condition for many young people in different cities. In China, young people who work in big cities generally choose to share. How to live in limited