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蒙牛酸酸乳品牌的崛起,源于2005年与湖南卫视《超级女声》的历史性合作,距今已经近10年,整整一代人成长的时间。作为一个主打年轻族群的乳饮料品牌,在主力消费人群新老交替的关键节点,面对新一代消费者的完全不同的市场需求、消费心理以及信息的获取与传播模式,蒙牛酸酸乳在品牌形象塑造、品牌理念的转变以及品牌传播模式的突破等方面进行了大量的创新与尝试,可以说效果很直接,也很明显,
The rise of Mengniu Yogurt brand, from the historic cooperation with Hunan Satellite TV “Super Girls” in 2005, has been nearly 10 years, a whole generation of growth time. As a leading young group of dairy beverage brands, key consumers in the main consumer groups alternate old and new, in the face of a completely different market demand for new generation consumers, consumer psychology and access to information and dissemination patterns, Mengniu sour milk under the brand Image creation, the transformation of brand concept and brand communication mode breakthrough in a large number of innovations and attempts, it can be said that the effect is very direct and obvious,