手机报以其出版快、传播广、互动性强、更新信息便捷等优点,赢得了越来越多受众的青睐。面对通信技术的迅猛发展和受众阅读多元化的今天,如何才能更好地结合手机特点,让手机报的编辑出版更加吸引人,使传播效果达到最大化,是当前手机出版界的热门话题。本文着重分析手机报在内容管理、编辑形式等方面的问题。 Mobile newspaper has won the favor of more and more audiences due to its fast publication, wide dissemination, strong interaction and convenient updating of information. Faced with the rapid development of communication technology and diversified audience reading, how to combine the features of mobile phones better and make mobile newspaper editors and publishers more attractive and maximize the dissemination effect is a hot topic in mobile publishing industry at present. This article focuses on the mobile phone newspaper in the content management, editing and other aspects of the issue.