金融危机作为危机状态一种类型,危机信息的传播必然在其中起着重要的作用。而金融危机又具有其自身的特点,对其进行的金融报道既要遵循普遍意义上危机报道的传播规律,又要体现其金融报道的特色。本文以央视财经频道为例分析中国媒体对金融危机下金融报道的危机应对。 Financial Crisis As a type of crisis state, the dissemination of crisis information inevitably plays an important role. The financial crisis has its own characteristics, its financial reporting must follow the spread of the crisis in the general sense of the law, but also reflect the characteristics of its financial reporting. This article takes CCTV Financial Channel as an example to analyze the crisis response of Chinese media to financial reports under the financial crisis.