中国有许多办得很好的财经杂志,比如《财经》等等,《科学投资》只是一个后生晚辈,尚有诸多不成熟之处,在新浪网知名财经杂志“封面秀”评比中,《科学投资》位列第1名,这只能是一种幸运。 自2001年第6期《科学投资》改刊,迄今不过1年多的时间。我们认为,财经媒体的市场是广阔的,关键是如何找准自己的定位,走自己的路。近两年财经媒体有一个显著的现象是:目标受众非常相似,内容缺少差异性。市场在呼唤个性化的传媒产品出 There are many well-run financial magazines in China, such as “Finance” and so on. “Science investment” is only a late-generation junior and there are still many immature places. In the appraisal of the cover page of the well-known financial magazine of Sina.com, “Science Investment ”ranked No. 1, this can only be a lucky. Since 2001, No. 6 “Science Investment” re-publication, so far but more than a year’s time. In our opinion, the market for financial media is vast. The key is how to find its own position and go its own way. The last two years, the financial media has a notable phenomenon: the target audience is very similar, the content of the lack of diversity. The market is calling for personalized media products