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可口可乐一直是全球知名的品牌，它的现有成就以品牌建设为重点。可口可乐品牌的名称、标志和包装设计与产品形象息息相关。可口可乐品牌的发展过程中有很多宝贵经验值得我们借鉴和学习。首先本文从可口可乐品牌的历史入手，研究其发展及其意义，主要在视觉传达设计的点上探讨。
品牌视觉形象的塑造--浅析可口可乐品牌的发展及意义
【摘 要】
：
可口可乐一直是全球知名的品牌，它的现有成就以品牌建设为重点。可口可乐品牌的名称、标志和包装设计与产品形象息息相关。可口可乐品牌的发展过程中有很多宝贵经验值得我们借
【机 构】
：
福建师范大学美术学院
【出 处】
：
文艺生活·文海艺苑
【发表日期】
：
2004年期
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