从1995年至今,拥有“中国经济风向标”之称的央视广告招标已经经历了19个年头。在今年11月18日的招标会中,剑南春以6亿元夺得2013年央视广告招标的标王。再次攀上新高的“标王”价,让人们不禁又一次地回忆起历届标王的兴衰故事——他们一掷千金之后,有的经历沉浮后积极前进,有的投入亿元却未达到预期的目标,而有的甚至已经消失在历史中…… From 1995 to the present, having “China’s economic vane,” said the CCTV bidding has gone through 19 years. In this year’s November 18 bidding, Jiannanchun to 600 million won the 2013 CCTV bidding of the king. Once again climbed a new high “standard king ” price, so that people can not help and once again recall the rise and fall of previous superstar king stories - after they spent billions of dollars, some experienced ups and downs after the positive progress, and some invested 100 million yuan but did not meet expectations The goal, and some even disappear in history ......