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从2013年起,在中国企业界,一种叫做“互联网思维”的万用灵药忽然变得炙手可热。有的人用它做手机,有的人用它卖杂志,有的人用它做煎饼,有的人用它经营情趣用品店……一时间,它似乎要改变一切,从生意到历史,从产品到人生,而且适用于所有企业,所有行业。如某些人所说:“今天还没有互联网思维的,你就要完蛋了!”然而,我们研究了很久,却发现对于什么是互联网思维?没有人能给出一个公允的答案:小米的雷军说,互联网思想就是“专注、极致、口碑、快”。搜狗的王小川说,互联网思维就是“用户量+免费+体验至上”。
From 2013 onwards, in China’s business community, a universal drug called “Internet Thinking” suddenly became hot. Some people use it as a mobile phone, others use it to sell magazines, others use it for pancakes, and others use it to run sex shops ... For a time, it seems to change everything, from business to history, from Products to life, but also for all businesses, all industries. As some people said: “Today is not the Internet thinking, you’re done! ” However, we studied for a long time, but found that what is the Internet thinking? No one can give a fair answer: Millet Lei Jun said that the Internet idea is “focus, extreme, word of mouth, fast ”. Sogou Wang Xiaochuan said that Internet thinking is “user + free + experience supreme ”.