随着零售行业的持续、高速发展,零售终端的重要性日益凸显。“终端为王”的理念已被广大企业所接受,并为此投入了大量的人力、物力和财力。然而,由于零售终端管理的分散性与连贯性,相当多的企业在产品进入终端客户后,由于工作流程以及方式方法上的缺陷,终端基础信息却未能得到及时准确的收集、整理与利用,并未能对终端投入产出比例的计算提 With the continuous and rapid development of the retail industry, the importance of retail terminals has become increasingly prominent. “Terminal for the king ” concept has been accepted by the majority of enterprises, and to this end invested a lot of manpower, material and financial resources. However, due to the fragmentation and coherence of retail terminal management, quite a lot of enterprises fail to obtain timely, accurate collection, sorting and utilization of terminal basic information due to the workflow and the methodological defects after the products enter the end customers. And failed to put into the proportion of terminal input-output calculation