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本文以山东东阿阿胶包装设计为切入点,从地域文化的角度分析其包装设计,对具有本土地域文化特色的山东东阿阿胶的包装为出发点,结合现代包装特色进行诠释。将阿胶文化与阿胶包装设计结合,对于阿胶不同类型的包装进行分析,让消费者通过对东阿阿胶的产品包装去传承独特的地域文化,同时,可以进一步促进东阿阿胶这种具有深厚文化内涵的本土特色商品深入人心。
In this paper, Shandong Dong-E-Jiao packaging design as the starting point, from the perspective of regional culture analysis of its packaging design, with the local culture of Shandong Dong E Jiao packaging as a starting point, combined with the characteristics of modern packaging interpretation. The Ejiao culture and gelatin packaging design combined with different types of packaging for donkey-hide gelatin analysis, so that consumers through the East E-Jiao product packaging heritage to a unique geographical culture, at the same time, you can further promote the Dong E Jiao has a profound cultural connotation Local specialty products deep into the heart.