论文部分内容阅读
本文从鲍德里亚《消费社会》中的理论出发,分析了大众媒介在消费社会中的社会功能,反思其思想的合理性和局限性,合理性表现为对于受众理性认识和看待消费有积极的引导作用,局限性则体现在忽视了受众的主体地位及社会生产的重要作用。
Based on the theory of “consumer society”, Baudrillard analyzes the social functions of the mass media in the consumer society and reflects on the rationality and limitations of his ideas. The rationality is manifested as positive for audience’s rational understanding and consumption The guiding role, the limitation is manifested in the neglect of the audience’s dominant position and the important role of social production.