1996年是全球半导体存储器厂商哀声叹气的一年,价格猛跌、库存信增和销售量降低了接近4成。然而飞利浦公司半导体在′96年却呈现了快速增长的势头,一跃成为世界第6大半导体供应商,这不得不令世人刮目相看,探其奥秘,飞利浦全球销售业务总监Walter Conrado道出了其中原委:飞利浦公司对全球各市场特性进行了成 In 1996, the year that the world’s semiconductor memory manufacturers lament and sigh, the prices plummeted, the stock credit growth and sales volume dropped by nearly 40%. However, Philips Semiconductors showed its rapid growth in 1996 and became the world’s 6th largest semiconductor supplier. This has forced the world to take a deep breath and explore its mysteries. Walter Conrado, Ph.D.’s global sales director, : Philips has made a global market presence