论文部分内容阅读
高校教学设施很多,其中一个重要设施就是体育场馆。体育场馆不仅能够进行日常的体育训练及体育教学,还能够满足人们日益增加的体育需求。为了维持体育场馆的各种开资,大幅度提高体育场馆的使用效率等,可以面向社会有偿开放,这样才能够保证体育场馆发挥各种用途,满足人们的需要,从而实现互利。本文要从市场营销的角度分析当前高校体育场馆在市场化的经营状况下遇到的各种问题和困难,提出各种应对策略。
There are many teaching facilities in colleges and universities. One of the important facilities is the stadium. Sports venues can not only carry out routine sports training and physical education, but also to meet people’s growing physical needs. In order to maintain the various kinds of capital expenditures for stadiums and stadiums and greatly increase the efficiency of the stadiums and the like, they can be paid for the society. Only in this way can the stadiums be used for various purposes to meet the needs of the people so as to achieve mutual benefits. This article from the marketing point of view of the current college sports stadiums in the market conditions of the business encountered various problems and difficulties, put forward various coping strategies.