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作为房地产企业,需要获取的资源包括:土地资源、人力资源、资金资源、品牌资源等。而土地资源是未来最重要的资源,没有土地资源,其它一切将是空谈。对房地产企业来说,首先任务就是设法获取土地资源,有了土地资源,其它的资源问题都会得到解决。因此,如何获得土地将是房地产企业尤其是中小房地产企业长期发展的一个战略性问题。对此,笔者结合自身工作经验就中小房地产企业的拿地策略进行探讨。
As a real estate business, need to obtain resources include: land resources, human resources, financial resources, brand resources. However, land resources are the most important resource for the future. Without land resources, everything else will be empty talk. For real estate enterprises, the first task is to try to obtain land resources, with the land resources, and other resource problems will be solved. Therefore, how to get the land will be a strategic issue for the long-term development of real estate enterprises, especially small and medium-sized real estate enterprises. In this regard, I combine their own experience of small and medium-sized real estate business strategy to take.