电视剧海报是随着电视剧的产生而出现的,它就像电视剧的名片,提炼了电视剧的主要思想和艺术魅力。一幅优秀的电视剧招贴应是“美”与“用”的结合,既要符合艺术创造的审美规律,又要符合实用规律,要在有限的空间创作出有丰富文化内涵和美学意蕴,又能准确传达设计主题,给受众以强烈的视觉冲击,使人过目难忘。好的电视剧招贴不是商品的说明书,而是具有艺术感染力的优美的作品。它不仅要宣传电视剧、刺激票房,也要具 TV posters appear with the emergence of television shows, it is like a business card television, refined the main idea of ​​the drama and artistic charm. An excellent TV play poster should be a combination of “beauty ” and “use ”, which not only accords with the aesthetic rules of art creation, but also conform to the practical rules and create a rich cultural connotation and aesthetics in a limited space Implication, but also accurately convey the design theme, to the audience with a strong visual impact, memorable people. A good drama poster is not a product description, but a beautiful art with artistic appeal. It not only to promote the drama, stimulate the box office, but also with